Logo
Behind the logo of I&I Relations hides a theory. A theory and a message we as an organization would like to share with you…
A little word of explaining:
“I&I” has a message. Instead of saying ‘you and I’ we say ‘I & I’ as a kind of reference to equality. You are represented as I because you are equal to me. I am you and you are me. So I say to you ‘I & I’ instead of ‘You & I’ because we are equals.
The centre of the logo refers to the message of I&I Relations. It’s the centre of everything, the point where we all are the same, where we are human, made from flesh and blood! We as individuals all experience the same feelings and emotions throughout our lives.
The lines are symbol for the life we lead (lifelines). As you can see they all point towards other directions. This shows the fact that we are never the same, that everyone experiences and interprets life differently. You can also see that some lines are shorter than others. Here we point out the chances people have in life. The one has much less than the other. Notice as well that the longer lines are further away from the centre.
The circles are the steps we take in life. The first circle, vague in colour, refers to the so many vague steps that we have to take in life to fulfil our objectives. The second circle, more solid in colour, refers to our objectives we want to accomplish in life. For example: A pro has to be an amateur before he can become a pro.
If you look at the logo you can see how certain people don’t even have the chance to attain their objectives in life, and that other have passed far beyond the point of completing their life goals.
‘I&I’ to all…